Better Cameras, Better Photos Continue to Drive Online Ordering of Prints from Digital Photos

Posted on July 1, 2008 
Filed Under News

Industry Sales Up 19% in April; Growth in Online Ordering with Mail Delivery Continues to Outpace Kiosk Processing

ATLANTA, July 1 /PRNewswire-FirstCall/ — myPhotopipe.com, Inc. (Pink
Sheets: MPPC), a web-based online provider of digital photo processing and
related services, today announced that industry data released this week by
PMA, a trade organization of photo manufacturers and retailers, reports
that the number of prints made from digital photos continued to grow at
double-digit percentage rates during April 2008.

The report also shows that growth in online ordering with mail delivery
again outpaced all other methods of ordering prints, including in-store
kiosks and other retail models. According to the PMA report, the number of
prints made from digital photos increased 19% in April 2008 versus
prior-year levels, while online ordering with home delivery rose 37%. The
share-of-market for online ordering with mail delivery grew to 16.5
percent, or about one out every six prints made from digital images. Kiosks
were flat at 14.8%, the second consecutive month where they fell behind
online.

“Photography has interlocking links that spread across the Web in ways
that keep people on their computers and within the Internet like no other
retail product,” stated L. Douglas Keeney, Chief Executive Officer of
myPhotopipe.com, Inc. “Photography has become more computer- and
online-centric than most people realize, and we think that means important
things to our future. We get advice instantly from blogs and forums. We
share photographs on Facebook and mySpace and flickr. We organize photos
with Google’s Picasa, and we use services like Blurb to make our
photobooks, SmugMug to host our professional events, and jalbum to skin our
own websites. And that’s not counting all of the resources online that
touch our world of digital images.”

Keeney confirmed that myPhotopipe.com had an excellent April as well,
paralleling the industry’s overall growth. “Our sales rose 26% versus
year-ago levels in a month when the industry was up 19%. This reflects the
power of the professional photographer. Professional photographers
generally lagged the consumer in the adoption of digital cameras, waiting
for higher quality models to reach the market. Then they again lagged
consumers as they integrated digital management into their workflow. When
they finally turned to online services, they found soccer mom web sites and
photo mousepads. myPhotopipe.com believes professional photographers do not
spend upwards of $4,000 on digital cameras to make photo t-shirts.
myPhotopipe.com is a ‘pure play’ online photo processor for digital
photographers. We offer more than 1,000 print options in five substrates,
but no mousepads,” concluded Keeney.

About myPhotopipe.com, Inc.

myPhotopipe.com, Inc. is a web-based online provider of digital photo
processing, photo finishing, photo sharing, and related services. The
Company’s unique blend of 1000 print options, combined with manual print
inspections and professional color management, have positioned
myPhotopipe.com as one of the fastest-growing providers of digital
photography services for professionals and serious amateurs.

The Company is headquartered in Atlanta, Georgia, and its common stock
is listed on the OTC Pink Sheets under the symbol “MPPC”. Additional
information is available on the Internet at http://www.myPhotopipe.com.

This press release may contain forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Act of 1934 that are subject to the “safe harbor” created by
those sections. Such forward-looking statements are based upon current
information and expectations regarding myPhotopipe.com, Inc. These
statements speak only as of the date on which they are made, are not
guarantees of future performance, and involve certain risks, uncertainties
and assumptions that are difficult to predict. Therefore, actual outcomes
and results could materially differ from what is expressed, implied, or
forecast in such forward-looking statements.

myPhotopipe.com, Inc. assumes no obligation to update the information
contained in this release. Any forward-looking statements in this press
release may be materially impacted by any number of factors, any or all of
which could have a negative impact on sales, operating results, financial
and budgetary constraints. The statements made herein are independent
statements by myPhotopipe.com, Inc. The inclusion or mention, if any, of
third parties in this press release does not represent an endorsement of
any myPhotopipe.com, Inc. products or services by any such third party.

Contact:

L. Douglas Keeney, CEO, at (502) 419-5837 or via email at
dougk@myphotopipe.com

or

R. Jerry Falkner, CFA, RJ Falkner & Company, Inc., Investor Relations Counsel
at (830) 693-4400 or via email at info@rjfalkner.com

http://www.myPhotopipe.com

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